Search Engine Optimization also known as SEO, is a marketing concept of attracting more visitors to a website and ranking your website high on the Search Engine Results Page. There are many search engines in the world, however, the biggest 3 Search Engines are namely; Google, Yahoo Bing which accounts for more than 90 percent of the search engines market.
SEO is the best technique for your targeted customers to locate your business and product and services offering on the Internet. They will search for the product or services they need by keying in keywords related to your business. SEO is a must for all business, with the wide spread of the Internet and the sheer number of people using the Internet as the main medium for research and sourcing, it will be unwise for any company to not engage in some form of SEO.
In order to drive traffic to their websites, a lot of companies begin their search engine marketing with ppc (pay-per-click) advertising programs, for example Google Ad Words. While this can often lead to influential first results, the payments to PPC are unrecoverable. To obtain a website ranked well, Search Engine Optimization is necessary to help a website stand out from its competitors.
A few things to note for an effective SEO campaign, contents on your website should be relevant. On-page SEO and Off page SEO.
On page SEO refers to the modification to the website, things you are able to control. Content, Images, Titles, Meta -tags etc.
Off page SEO refers to the portion of the SEO process you do not have absolute control over. However, this is done by creating links from external site to your own. Links should be built from sites that are of the same industry, similar location (local SEO) and of a high reputation. These factors form the main consideration for Search Engine ranks.
If you aim to be at the top of the search engine results for your keywords, then you are going to need to put in hard work and time. It would be beneficial for all websites to put in the effort to get a high ranked position. Getting more of your targeted audience to visit your site will increase awareness, branding, and sales leads.